S E R V I C E S
Print Design and Marketing
In addition to web design, development and maintenance, we offer unique designs for all types of print material. From business cards to apparel to outdoor signage… we can make it happen.
First impressions are important when addressing customers and potential clientele. Business cards, letterhead, brochures and other marketing materials are a crucial part of each business endeavor. These materials must make a positive impact on their viewers and leave a lasting impression. Every company wants to have their business cards noticed, remembered and saved, not tossed into the trash without a second look. Clever, unique designs that leave a memorable impact on their viewers are far more effective than run-of-the-mill templates. Our print design services help you connect to your exact market and potential clientele through unique, professional, and effective printed media.
Here are some examples of our most common print design services:
- Business Card Design
- Letterhead Design
- Envelope Design
- Brochure Design
- Postcard Design
- Folder Design
- Banner Ad Design
- Invitations, Save the Date
- Labels & Stickers
There are many options and variations of print media, including cuts, folds, sizes, paper weight, coating, and more. Please contact us for more information about our print design services and costs.
Think of the design of a website as the overall visual look and feel; that which sets the theme of the page. The design of the website is the first thing viewers encounter when they visit a website; it is their first impression. Therefore it must be impressive. It is of the utmost importance to have a visually compelling website that viewers remember so that they come back to the website and, in the best case scenario, share it with others. The visual appeal helps facilitate that process in addition to rich content. Visual impact can also be a deciding factor when a viewer is comparing your website against your competitor’s. A professional, appealing website says to the viewer that this company or individual cares about reputation and quality… values that are likely passed on to their customers.
When we design websites, we don’t skimp where visual appeal is concerned. We treat the design of our websites with as much importance as the actual functionality and purpose of the website. First impressions are extremely important when competing online.
Web Standards & Valid Coding
Web standards are commonly agreed upon guidelines for HTML, XHTML, HTML5, CSS, and other technologies used to code and develop websites. Adhering to these universal rules ensures our websites are accessible across the wide range of user-end browsers and platforms.
Our custom websites are hand-coded to the W3 standard, adhering to the rules of “valid” coding practices. This ensures our websites conform to the highest integrity of development. In addition, valid coding practices are favored by search engines, giving our websites a little edge over the competition.
It’s vital for a web designer to stay current with the latest web technologies, such as XHTML, HTML5, CSS, Flash, XML, jQuery, etc. These are the languages used to code a website, giving life to the design. This is the “function” parameter in the “form + function” equation.
Since the advent of the world wide web, web technologies have transformed innumerous times, and continue to morph as new methods are created, become obsolete, or simply evolve into something different. One might wonder how to know what’s current, what’s been outdated, and what technologies are acceptable in today’s web development environment. That’s where “web standards” come in.
We develop our websites to the W3 standard, ensuring the highest level of development integrity. Web Standards set guidelines for developers to create websites that are functional across the many browsers and computers being used to view the web. We base our development methodology on current and future design standards, ensuring maximum viewer compatibility, and extending the life and validity of our websites.
The Basics of Our Custom Websites
We have formulated a design and development recipe that maximizes form and function, as well as networking and SEO in every project. We include all of the vital elements to necessary to launch a purposeful website, whether it’s a brand new endeavor or a revamp of an existing site. By combining award-winning design with social networking, search engine optimization, and streamlined development techniques, our websites not just pretty faces; they’re effective marketing tools. Check out our base features below.
- Custom Site Design
Includes color palette, graphic art, page layout, global navigation, content organization, and imagery. Can be based on corporate branding or identity, or completely new and original.
- Identity Integration
If applicable, we’ll integrate your corporate branding, including colors, logo, slogan, etc.
- 12+ Informational Pages Our base price includes up to 12 informational pages. Examples would be “Home”, “About”, “Services”, “Gallery”, “People”, “Contact” etc.
- Custom Email Forms with Optional Anti-Spam CAPTCHA
Forms are useful for gathering important information from your viewers. They can be used for applications, quote requests, general contact, and more. Our email forms include optional CAPTCHA (anti-spam verification code), form validation, database storage, branded autoresponder, custom error page, and custom confirmation page.
- Flash-XML or jQuery Slideshow
Slideshows, or image rotators, are a great way to liven up a standard CSS website. A little motion animation to the homepage is an easy way to add interactivity and freshness.
- jQuery / Ajax Widgets
These widgets and plugins add a little more functionality and interactivity. Examples are popup form calendars, tool tips, image rollover transitions, transitional drop down menus, “lightbox” photo galleries and much more.
- Professional Stock Photography
Professional photography adds another layer of integrity and credibility in the eyes of your viewers. Royalty-free photography work great for flash headers, and general purpose imagery where professional photography is otherwise unavailable.
Invaluable SEO Benefits of WordPress Blogs
Not only are WordPress Blogs made for ease of information sharing, they’re also extremely effective search engine marketing tools. WordPress Blogs are ranked and indexed by Google quickly, and accessed by networks of bloggers where a standard website would not be found. WordPress Blogs inherently use several key search engine optimization methods, including meta tags, image descriptions, priority HTML tags, and static page names. They have built-in SEO features, and the more you use your blog, the more effective these features are. The SEO and networking benefits of a WordPress Blog are invaluable in today’s online world.
Over the past few years, blogs have grown in functionality and usefulness, to the vital role they play in search engine recognition and social networking today.
We offer customized WordPress blogs and content management systems to give our websites an edge in today’s online environment. WordPress offers highly functional and flexible blog systems that can be transformed into complete websites, content management systems, and even e-commerce applications. WordPress blogs are invaluable for networking, increasing traffic, creating rapport with viewers, and building backlinks to the website.
But I’m not a “Blogger”
That’s okay, you don’t have to be a prolific blogger to reap the benefits of a blog. You can think of the blog as a platform to communicate to viewers and clientele. Anything you to convey to your viewers and clientele, the blog provides an open podium just for that. Say you’re a retail store having a sale on certain items for a limited time only. The blog can be used to publicize that information immediately, thereby increasing your customer turnout. Or a furniture store, for example, could blog about decorating tips, and furniture care. A restaurant could post sample recipes, specials, cooking tips, and more. Other uses for can include announcing new items, promoting specials, advertising services, providing general industry news, company news etc. The uses are literally infinite.
The more the blog is used, and the wider the range of blog subjects, the more exposure the website will receive. It’s all about giving your viewers and clientele a reason to keep coming back, and to share your site with others. Every business, regardless of the industry, can benefit immensely from the use of a blog. It only takes the motivation and desire to reach out to your viewers and clientele.
How Does it Work?
Blogging is quite easy. WordPress comes with a user-friendly admin panel where the owner of the site logs in and manages the blog categories and blog posts. Blog posts can have photos, photo galleries, formatted text and more. All in an easy-to-use interface.
Viewers can post comments on blog posts, and converse among themselves this way. Comments can be held for approval, posted immediately, or disabled altogether. Posted comments can be edited, ensuring no obscene or offensive content is ever displayed on the site.
For companies with multiple authors, WordPress allows for the creation of additional users. Each user can be assigned certain privileges, limiting access to the vital parts of the application.
More advanced WordPress users can install and configure any of the thousands of WordPress Plugins available. These are little program add-ons that enhance the blog’s functionality. Everything from emoticons to e-commerce, plugins allow WordPress to be highly customized.